ABOUT
KIDS (Kids in Diverse Sports) is a specialist model and talent agency representing sporty, skilled, and screen-ready children from across the UK. We work exclusively with young people involved in elite and grassroots sports - from football to gymnastics, athletics to tennis - providing production companies, brands, and photographers with confident, camera-ready talent who bring authentic energy to every shoot.
Founded by a former model and successful businesswoman with a passion for supporting youth in sport, KIDS was born from the sidelines of a local football pitch and fuelled by a vision: to showcase young talent away from screens and in their element. Our team includes a dedicated booker and an experienced sports agent with safeguarding at their core, ensuring every child’s experience is safe, fun, and full of opportunity.
Meet the Founder
Heléna Abrahams
With a successful cat-sitting franchise and a modelling career behind her, Helena brings both business acumen and industry insight to KIDS. A long-time youth football supporter and proud team sponsor, she launched the agency after spotting a gap for sporty, confident kids who shine in front of the camera.
Her mission is simple: to represent real young talent doing what they love—on the pitch and on set—and to create exciting, professional opportunities for the next generation.
Meet the Head Booker
Jade Smith
A passionate parent and lifelong sports enthusiast, Jade spends most weekends at football pitches—cheering on her daughter, who’s proudly signed with Manchester United. With an eye for talent and a love of discovering rising stars, she travels across venues scouting young athletes who have that spark in front of the camera.
Whether organising shoots, liaising with clients, or supporting families, she brings energy, care and dedication to every part of the KIDS journey. She’s driven by one goal: helping children step away from screens and into spaces where they can be seen, celebrated, and inspired.
Telephone: 07774 763836
Meet the Agent
Sue Aldred
With over 20 years’ experience working with children and young adults in schools—leading everything from swimming lessons to PE—our Agent brings a deep understanding of youth development to KIDS. Now working in safeguarding and child protection for the local authority, she ensures the highest standards of care and safety are built into everything we do.
Her passion for sport and belief in young talent drives her mission: to open doors for children who are ready to chase their dreams and shine in their chosen field. Fully certified in first aid, safeguarding and GDPR, she’s committed to creating safe, supportive opportunities for every young person on our books.
Telephone: 07774 763836